![]() Evident of the structure, control and power that dominant discourses have on mainstream society. Structured by the media and government to persuade and control society, leading to influencing the reproduction of ideologies like nationalism in the United States and societies acceptance for the anti terrorism laws, that resulted in increased civilian surveillance and lack of privacy for individuals. The reproduction happens when audience bring the knowledge and discourse from the media back into the world.Īn example of discourse that influenced the reproduction of ideologies, can be identified with the dominant discourse distributed in mainstream media regarding the 9/11 events, with use of language like terrorism and trauma. Once audience interacts with media via production, circulation, and distribution, the meaning of the discourse and ideologies are extracted from the media by influencing, instructing, entertaining or persuading society, via complex, perceptual, cognitive, emotional and behavioural methods, by consumption, leading to influencing the reproduction of ideologies. Theorist, Stuart Hall further defines that media texts are encoded with discourse before media is even created including the ideologies of the creators and producers of the media. According to theorist Marshall McLewen in work ‘The Media is the Message’, discourse is consumed by society via audiences interaction with media messages. Once discourse is consumed and shared by society, it is fed back into influencing the reproduction of ideology. Mainstream media typically adopt the dominant state-sanctioned discourse, and showcases it by giving airtime and print space to authority figures from those institutions”. ![]() “The power of discourse lies in its ability to provide legitimacy for certain kinds of knowledge while undermining others and, in its ability to create subject positions, and, to turn people into objects that that can be controlled. This effectively keeps a sense of structure and stability in society, with minimal questioning of these dominant ideologies/discourses. Many theorists consider these emerging out of and engrained in relations of power and control on mainstream society, who consider them truthful and virtuous. These are called dominant ideologies and discourses, and include beliefs about gender roles, the economy and social institutions. Ideologies influence the formation of institutions, such as the church, education, government, and the media, and the kinds of discourses that these institutions express and distribute. Discourse is how we structure and communicate our ideology or worldview in thought and language. In doing so it produces much of what occurs within us and within society. Ideologies frame discourse, by structuring our thoughts, ideas, beliefs, values, identities, behaviours and relationships. Ideology is considered an individuals worldview structured by their social, political and economic position in society. ![]() What is the Postmodern mediascape? and how does it affect Ideologies and Meta narratives? Following is an investigation into media representations and the deconstruction of Ideologies and Meta narratives in the Postmodern media environment. ![]()
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